HTML 标题元素 ( <title> ) defines the document's title that is shown in a 浏览器 的标题栏 (或页面选项卡)。 It only contains text; tags within the element are ignored.

<title>Grandma's Heavy Metal Festival Journal</title>
					
内容类别 元数据内容 .
准许内容 Text that is not inter-element whitespace .
Tag omission Both opening and closing tags are required. Note that leaving off </title> should cause the browser to ignore the rest of the page.
Permitted parents A <head> element that contains no other <title> 元素。
Implicit ARIA role 无对应角色
Permitted ARIA roles No role permitted.
DOM 接口 HTMLTitleElement

属性

此元素只包括 全局属性 .

用法注意事项

<title> element is always used within a page's <head> 块。

Page titles and SEO

The contents of a page title can have significant implications for search engine optimization ( SEO ). In general, a longer, descriptive title performs better than short or generic titles. The content of the title is one of the components used by search engine algorithms to decide the order in which to list pages in search results. Also, the title is the initial "hook" by which you grab the attention of readers glancing at the search results page.

A few guidelines and tips for composing good titles:

  • Avoid one- or two-word titles. Use a descriptive phrase, or a term-definition pairing for glossary or reference-style pages.
  • Search engines typically display about the first 55–60 characters of a page title. Text beyond that may be lost, so try not to have titles longer than that. If you must use a longer title, make sure the important parts come earlier and that nothing critical is in the part of the title that is likely to be dropped.
  • Don't use "keyword blobs." If your title is just a list of words, algorithms often reduce your page's position in the search results.
  • Try to make sure your titles are as unique as possible within your own site. Duplicate—or near-duplicate—titles can contribute to inaccurate search results.

范例

<title>Awesome interesting stuff</title>
				

This example establishes a page whose title (as displayed at the top of the window or in the window's tab) as "Awesome interesting stuff".

可访问性关注

It is important to provide a title value that describes the page's purpose.

A common navigation technique for users of assistive technology is to read the page title and infer the content the page contains. This is because navigating into a page to determine its content can be a time consuming and potentially confusing process.

范例

<title>Menu - Blue House Chinese Food - FoodYum: Online takeout today!</title>
				

To help the user, update the page title value to reflect significant page state changes (such as form validation problems).

范例

<title>2 errors - Your order - Blue House Chinese Food - FoodYum: Online takeout today!</title>
				

规范

规范 状态 注释
HTML 实时标准
The definition of '<title>' in that specification.
实时标准
HTML5
The definition of '<title>' in that specification.
推荐
HTML 4.01 Specification
The definition of '<title>' in that specification.
推荐

浏览器兼容性

The compatibility table in this page is generated from structured data. If you'd like to contribute to the data, please check out https://github.com/mdn/browser-compat-data and send us a pull request. 更新 GitHub 上的兼容性数据
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Chrome Edge Firefox Internet Explorer Opera Safari Android webview Chrome for Android Firefox for Android Opera for Android Safari on iOS Samsung Internet
title Chrome 完整支持 1 Edge 完整支持 12 Firefox 完整支持 1 IE 完整支持 1 Opera 完整支持 Yes Safari 完整支持 1 WebView Android 完整支持 Yes Chrome Android 完整支持 Yes Firefox Android 完整支持 4 Opera Android 完整支持 Yes Safari iOS 完整支持 Yes Samsung Internet Android 完整支持 Yes

图例

完整支持

完整支持

元数据

  • 最后修改: